Make the product easier to understand.
I translate technical AI and ecommerce capabilities into buyer-facing positioning, launch narratives and sales-supporting content without flattening what makes the product different.
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About Gayathri
I started with the sentence—and kept following the problem.
A career foundation in research and writing taught me to find the precise angle. Product marketing taught me to connect that angle to buyer choice, adoption, discoverability and measurement.
2016career foundation in research-led editorial work
2,800+pages scaled through a programmatic search system
9content assets shipped across four Shopify products in 30 days
11external partnership collaborations managed end to end
The career story
Writing was the beginning, not the boundary.
I began in long-form editorial and web writing, where the work was to research carefully, find the human tension and make information usable. When I moved into B2B SaaS, the questions became bigger: Why should this product matter? Which buyer belief is blocking adoption? Where should the company be discoverable? What evidence would change the next decision?
That progression took me from content execution into positioning, GTM strategy, lifecycle campaigns, programmatic SEO, AI-search visibility and conversion measurement. I still care deeply about the sentence—but now I care just as much about the system the sentence belongs to.
What I bring
A narrative mind with an operating-system instinct.
The strongest thread across my résumé is not a channel. It is the ability to move from an unclear problem to a structured, evidence-backed decision.
Build discovery around real intent.
I use search behaviour, community language, competitor gaps and product context to create connected SEO, AEO and content systems—not isolated articles.
Connect the story to the signal.
I define measurement logic, audit conversion paths and separate what shipped from what was proposed so that evidence stays useful and credible.
Coordinate across the work, not around it.
My projects have required collaboration with founders, Product, CX, Tech, editorial, SEO and external partners—often to turn scattered inputs into one decision-ready system.
One less-obvious influence
Why mathematics belongs in my product marketing story.
My bachelor’s and master’s degrees in Mathematics trained me to look for structure, constraints, relationships and proof. That instinct now shows up in how I build taxonomies, diagnose search systems, interrogate campaign data and separate a promising signal from a claim the evidence cannot yet support.
Experience
The path from editorial craft to product growth systems.
This is the short version. The hosted résumé contains role-level scope, tools and quantified outcomes.
Skai Lama
Product Marketing Specialist
Shopify SaaS positioning, lifecycle, SEO/AEO, analytics and partner-led GTM.
Mesha AI
Content Strategist
Positioning and a programmatic search engine for an early-stage AI fitness product.
TripleDart · OnSaaS · Independent
B2B SaaS Writer & Consultant
Enterprise SaaS content, BOFU comparisons and public-data growth strategies.
Independent
Editorial & Web Writer
The research, structure and audience empathy that became the foundation for everything after.
The concise version
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